13 August 2013

Book Blitz: The Science Bit by Hayley Carr/London Beauty Queen

Because I like to shake things up a bit (and it never hurts to have a change), I'm featuring a non-fiction book:
The Science Bit: Delving Beneath the Surface of Skincare and Beauty by Hayley Carr.
Book info: Want to know why you need to use a face cream, what an SLS free shampoo really means, how you should be using SPF and why face wipes are the worst thing ever invented?

Hayley Carr, aka London Beauty Queen, started her beauty blog in 2010 after working in the beauty industry for many years. Having worked in everything from NPD to in-store marketing, she spent her time delving deeper into what the products actually did and why - marketing claims aren't always to be believed.

'The Science Bit' answers these questions and more, explaining what those complicated skincare ingredients really do, as well as providing insight into why synthetic brushes are so much better for applying foundation.

Delve beneath the surface of skincare and beauty, with this easy-to-understand guide to those things we all wish we knew.
Book links:

Author Spotlight: The Science Bit is Beauty Blogger Hayley Carr aka London Beauty Queen's first book. Hayley/LQB has been featured in numerous magazines and newspapers including: Company, Tesco Magazine, Grazia, Heatworld, The Sun and as Harrods Blog of the Week. Her London Beauty Queen blog has also won and been nominated for many beauty and blog awards (P&G Beauty & Grooming, Rodial Beautiful, Johnson & Johnson Beauty Journalism and Cosmopolitan Blog).

You can find Hayley/LBQ:

The most precious thing about you is your skin. It's an amazing and complex organ that makes up around 15% of your body weight, and contains around 25% water. Every single day your skin experiences attack from the wider world, cleverly defending against microorganisms, toxins and damaging rays from the sun. It's extremely sophisticated and has the ability to uniquely repair itself, ensuring that it's as effective as possible. Although the skin is a biological marvel, it can cause so many problems for those seeking a perfect and glowing complexion. The skin lubricates itself with oil to keep your face moisturised, but sometimes the glands can work in overdrive - the result of which is oily skin. Although oily skin is a sign that your skin is healthy and functioning correctly, it's not cosmetically a look we like to go for; shiny skin isn't, and never will be, on-trend! On the other end of the spectrum, people that suffer with dry skin have under-active sebaceous glands: the skin doesn't naturally produce enough oil to hydrate the skin, leaving it dry and sometimes prone to flaking. There are many products available to help address both extremes of skin issues, but the key thing to remember is that the removal of too much oil won't be any better for your skin long-term than too much. 
The skin is made up of three different layers: the epidermis, dermis and subcutaneous tissue. The epidermis is the upper most layer which acts as a barrier to the outside world, renewing itself every 6-8 weeks as the dead skin cells continually get brushed away and new ones emerge from underneath - that's why exfoliating your skin to reveal your 'healthy glow' is so important. It's the epidermis that affects how your skin looks, as well as how well it absorbs moisture. The secondary layer, and most thick, is the dermis. This layer of skin produces collagen and elastin, which gives the skin strength and elasticity (which is lost with age and causes a change in complexion, as well as 'wrinkles'.) Included in the dermis are our hair follicles, sweat and sebaceous glands, as well as tiny blood vessels to nourish the skin. Finally, the third and deepest layer is the subcutaneous tissue, mainly made of fat to act as both a shock absorber and insulator. This precious tissue is what keeps us warm, especially due to the lack of fur on our relatively hairless human bodies! 
Sneak Peek (Contents Page):

The Science Bit
Delving beneath the surface of skincare and beauty.
1. Eating right for your skin
2. Why do I need to use a face cream?
3. Dealing with adult acne
4. The truth about ‘anti ageing’
5. Why face wipes are the worst invention ever

6. Picking the best foundation shade
7. The importance of perfect eyebrows
8. The lowdown on BB Creams
9. Using the right makeup tools
10. The truth about lip balms  
11. What is an SLS free shampoo? 
12. The science of hair dye
13. Protecting your hair from damage 
14. The benefits of hair conditioner
15. Going grey
1. Understanding sun care
2. Eau de Toilette vs Eau de Parfum
3. Getting healthy nails nailed 
4. How does my fake tan work? 
5. Maintaining healthy feet



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